Privacy Policy

Please read our privacy policy carefully to understand how we collect, use, protect, or otherwise handle your Personally Identifiable Information in accordance with our website.

What personal information do we collect?

When ordering or registering on our site, you may be asked to enter your name, email address, mailing address, phone number, or other details to help with your experience.

When do we collect information?

We collect information when you:

• Register on our site.

• Place an order.

• Subscribe to a newsletter.

• Respond to a survey.

• Fill out a form or contest.

• Enter information on our site.

How do we use your information?

We may use your information to:

• Personalize your experience and deliver relevant content and product offerings.

• Improve our website.

• Respond to customer service requests.

• Administer contests, promotions, or surveys.

• Quickly process transactions.

• Send periodic emails about your order or other products/services.

How do we protect visitor information?

• Your information is stored behind secure networks and only accessible by those with special access rights.

• Sensitive/credit information is encrypted via SSL (Secure Socket Layer) technology.

• All transactions are processed through a gateway provider and are not stored or processed on our servers.

Do we use cookies?

Yes. Cookies help us:

• Remember and process items in your cart.

• Understand and save user preferences.

• Compile aggregate data about site traffic and interaction for future improvements.

You can choose to disable cookies through your browser settings, but this may impact some functionalities of the site.

Third Party Disclosure

We do not sell, trade, or transfer your Personally Identifiable Information to outside parties, except to trusted partners who help operate our website and agree to keep this information confidential. We may release information to comply with the law, enforce site policies, or protect rights, property, or safety.

Non-personally identifiable visitor information may be shared for marketing or advertising uses.

Third Party Links

Occasionally, we may include third-party products or services. These sites have separate privacy policies, and we are not responsible for their content or activities.

Google

We use Google AdSense on our site. Google uses cookies, including the DART cookie, to serve ads based on your activity across the web. You may opt out of the DART cookie via the Google ad and content network privacy policy.

We’ve implemented:

• Demographics and Interests Reporting using Google Analytics and DoubleClick cookies.

Users can control Google advertising through the Google Ad Settings or by installing the Google Analytics Opt-Out Browser Add-on.

California Online Privacy Protection Act (CalOPPA)

In compliance with CalOPPA:

• Users can visit our site anonymously.

• We will link our Privacy Policy on our home page or first significant page.

• The link includes the word “Privacy” and is easy to find.

• Users will be notified of any changes on this page.

Do Not Track Signals

We honor Do Not Track (DNT) signals and do not use tracking or advertising when DNT is enabled in your browser.

Third-Party Behavioral Tracking

We do not allow third-party behavioral tracking.

Fair Information Practices

In case of a data breach, we will:

• Notify users via email and on-site notification within 7 business days.

We uphold the Individual Redress Principle, allowing individuals to seek enforceable rights against non-compliant data processors.

CAN-SPAM Act

We collect your email to:

• Send information and respond to inquiries.

• Process and update orders.

• Send additional product or service information.

• Market to our mailing list.

To comply with CAN-SPAM, we:

• Don’t use false/misleading subject lines.

• Identify messages as advertisements.

• Include our physical business address.

• Monitor third-party email services.

• Honor unsubscribe requests promptly.

• Provide unsubscribe links in each email.

Contacting Us

If you have any questions about this policy, you may contact us:

Lenses Only
395 W. Main Street
Avon, CT 06001
Phone: 860-507-7420

Last Edited on 04/01/2025